This is a guest post by certified life coach, Elena Stewart

It’s no surprise that the coronavirus lockdown is having a major impact on small businesses. As many retailers have been forced to close and consumers are hesitant to spend on non-essentials during this period of financial uncertainty, small businesses are struggling to stay afloat. Despite these setbacks, there’s a lot business owners can do to drive sales and prepare for reopening. From short-term cash flow strategies to in-store improvements, here are some effective ways to keep your business going during the pandemic.

Learn from Your Competition

Look for businesses that are managing to get by during the pandemic to find out which strategies might work for you.

• Small business retailers are driving immediate revenue by promoting gift cards, offering pre-orders, and discounting underperforming products.
• Restaurants have shifted their focus to take-out and delivery services.
• Service-based...