As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.

These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.

Revise Your Business Budget

Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...

A sizable piece of running an effective and cohesive team relies on a leader’s ability to influence the behavior of the whole team.  We’re going to outline some of the key steps you can take toward being this kind of influencer.

1 - Setting clear expectations

2 - Encouraging an atmosphere of respect in your office

3 - Emphasizing the process over the result

4 - Being the example

Communicate clear expectations and give context for those expectations

If your team members know precisely what you expect, and why it matters, they’re better able to hold themselves accountable for meeting those expectations. If each person is aware of those 2 things – the desired outcome and why it’s important - they can discern for themselves the “how.” This both aligns your employees with your business goals and gets them engaged in achieving them.  

A simple activity to do is to get your team together and have them all share with you what they...

With the various components affecting our modern business environment, such as geopolitics, economic cycles, globalization of the workforce and supply chains, and fast-changing technology... a higher volatility in our business environment IS the new NORM.  

Building resilience skills will help you when the economy is on shaky ground AND will also serve you when the economy is back to something closer to "normal."  In this blog post, I'm going to cover what resilience looks like for businesses, and I'll follow it up with a second post on building your own personal resilience.

Resilience in Business 

2 Comprehensive Studies (and what they found)

Both studied how major economic downturns affected companies and what those companies did to get through recessions successfully, and in some cases, came out the other side of it in better standing than they were when the economic downturn began.

*Study 1: 1100 companies, range of industries and ...

Changing a Bad Habit or Creating a Good Habit is a process. It’s not easy, but it is scientific and you can control it.

Here’s an overview of the process to change or create a habit with more explanation below.

• Figure out what the cue is
• Replace the bad habit behavior with a new one, and make sure there is some sort of reward for the new behavior
• Start small and take incremental steps (the rewards can be small too)
• Prime your environment
• Focus on habits that influence other habits

Figure out your cues

Do you walk into the kitchen when you’re bored or restless, and you find yourself reaching for a snack when you’re not even hungry? It could be that your cue is the feeling of being bored or restless or even the action of walking into the kitchen.

Implement a More Positive Behavior

Sometimes, simply swapping a behavior in an existing loop for a new one is easier than eliminating the loop all together. Instead of walking into the kitchen when...