A Friendly Note on Taking Notes

A friend of mine is a talented salesperson (especially repeat sales). In fact, he often has other sales people shadow him in order to improve their own sales skills. Some of the things these observers commonly notice are how well organized he is, as well as how friendly, at ease, and knowledgeable he comes across. But each person also walks away with a few unique takeaways.

When a recent visitor who was watching my friend call clients was asked what he noticed, he said, “Every person who answered knew who he was, and every conversation picked up where it had left off…from years before, in some cases!”

What would it do for your business if you could pick up every conversation where it left off no matter how long it’s been since you last spoke? It’s a surprisingly easy thing to do when you have a good system, and it makes an incredibly positive impression on the person with whom you’re...